Forbes - MARLENKA – a family company
1. December 2017, 10:54 | On 22 November 2017 the FORBES Magazine held a gala evening at the Boscelo Hotel in Prague to celebrate family companies, their members, owners, and all the things that their everyday life in the family business entails. The meeting focused on the specific strategy, culture, and goals of family businesses as a contrast to large global concerns and corporations. The talk show introduced by the editor-in-chief of the Forbes Magazine, Petr Šimůnek, included also the owner of MARLENKA international s.r.o. Gevorg Avetisyan, who spoke about the development of his company on the foreign markets and also about the current dispute between Marlenka and Dr. Oetker in Turkey. The dispute involved the copyright protection of the MARLENKA brand that Dr. Oetker breached by producing an imitation of MARLENKA cakes and selling them under the same name in supermarkets all over Turkey. As part of an out-of-court conciliation, Dr. Oetker had to withdraw all these products from the market and pay compensation to MARLENKA international.