MARLENKA brand is among the Superbrands Award winners of 2017
15. September 2017, 15:33 | Superbrands is the world’s largest independent arbiter of branding. Pays tribute to the strongest and most valuable brands in the world through its publications and national marketing programs. The Superbrands title presented for the fifth year in the Czech Republic after its revival is only awarded MARLENKA® brand that pass several rounds of selection including a GfK consumer survey.
In the final stage the statement of the Brand Council expert committee is decisive. The Brand Council consists of business, communication, marketing, media and marketing research professionals. Superbrands Awards are given to the most successful brands in the market.
“In its decision, the committee reflects such attributes as familiarity, brand building, innovation, and prestige” says Mr. Gevorg Avetisjan, owner.
Superbrands is a Global Organisation which promotes the discipline of branding. Has launched programmes in more than 90 countries including all the key global markets. A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for.
Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category. “Superbrands Status” strengthens a brand’s position, adds prestige and sets the brand apart from its competitors. Only brands which have been highly rated by the ‘Superbrands Council’ and through other research are granted “Superbrands Status” and invited to join the Superbrands programmes.
Superbrands Award 2017 reached its exciting finale on Thursday 13 September in Prague, where Mr Gevorg Avetisjan and his son received the certificate and Award.