Superbrands Award 2017 for MARLENKA brand
3. February 2017, 11:54
MARLENKA brand receives the prestigious Superbrands Award 2017.
The Superbrands title presented for the fifth year in the Czech Republic after its revival is only awarded to brands that pass several rounds of selection including a GfK consumer survey. In the final stage the statement of the Brand Council expert committee is decisive. The Brand Council consists of business, communication, marketing, media and marketing research professionals. In its decision, the committee reflects such attributes as familiarity, brand building, innovation, and prestige.
The 2017 Superbrands Award for MARLENKA is a signal that the brand is evolving in the right direction, both in the opinion of the customers as well as of the professional sphere.