MARLENKA reaches record-breaking brand awareness
At the end of last year we did a marketing survey focused on brand awareness and consumer preferences in cakes and pastries.
The results have shown that MARLENKA is absolutely the best-known brand in the given segment – the (supported) brand awareness is now 92.4 %!
When choosing products with the MARLENKA brand, the most important factors for the customers’ choice is the excellent taste and shelf life of these sweets. Consumers buy the honey cakes and pastries for special occasions such as family reunions and celebrations, but also on regular days, without any specific reasons, when they have a sweet tooth.
Besides the legendary Honey cakes, among the best-known MARLENKA products are the Honey nuggets, Honey snacks, Napoleonky, and Honey rolls.
The marketing research was delivered on a representative sample of population in the Czech Republic by the KNOWLIMITS agency in October 2022.